Salesforce Marketing Cloud

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Salesforce Marketing Cloud is the only unified social marketing suite that empowers organizations to take critical business decisions related to sales and marketing services through its rich features. Rave can implement the marketing cloud solution for you to gain valuable information about your customers and improve social media monitoring. Having the deep and rich interaction with your customers with this relevant data strengthens the relationship with them and boost sales.

You can leverage social media for brand management, increase customer satisfaction and loyalty, create and execute real time advertising campaigns and most importantly maximize the return on your investment by collecting vital consumer data right into your core CRM system.

Key Modules of Salesforce Marketing Cloud

Salesforce Marketing Cloud Is a suite of integrated, cloud-based services that enables you to create and implement individualized, cross-channel, and automated communication strategies for your customers at all stages of their customer journey. The subscription of marketing cloud is based on what services (features) you are taking and how many users are going to use it. The different modules of Salesforce marketing cloud are:

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Why Switch to Salesforce Marketing Cloud?

Salesforce Marketing Cloud brands itself as the only platform dedicated to the creation and management of customer journeys. Backing up such claim is a plethora of benefits any company would want from a marketing application.

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    Be Consumer-Centric

    Build a single, comprehensive view of each consumer to power 1-to-1 journeys.

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    Connect Every Interaction

    Integrate every touch point and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

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    Market Smarter with AI

    Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations — all automatically.

  • Operate with Ease

    Operate with Ease

    Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns.

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    Manage B2C or B2B

    Use one platform to engage both businesses and consumers alike.

Salesforce Marketing Cloud Editions

Salesforce offers Marketing Cloud CRM solutions from basic small business to large-scale enterprises. Align the best marketing solutions to your strategy to engage customers with personalized messages at the right time, and on the right channel.

Features

Email, Mobile, and Web Marketing

Social Media Marketing

Advertising

B2B Marketing Automation

Introduction

Personalize and automate email, mobile, and web journeys for every customer at scale.

Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.

Leverage your CRM data and securely power 1-to-1 advertising at scale.

Leverage your CRM data and securely power 1-to-1 advertising at scale.

Features

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Personalization Builder
  • Data and analytics

  • Social listening and analysis
  • Content marketing
  • Community engagement and social care

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  • Audience management and segmentation
  • Media campaign management and optimization

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking

Key Features of CloudCraze

Built natively on Salesforce platform, CloudCraze provides a robust B2B commerce technology with core capabilities providing flexibility to easily extend functionality, add products and channels, and conduct billions of dollars in transactions anywhere. Loaded with amazing features, it generates online revenue fast, easily scale for growth, and always stay connected to your customers.

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    Shop Anywhere, Anytime

    Built with responsive design for use on any device.

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    Search and Browse Products

    Quickly search products by name, SKU, description or product attributes

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    Product Details

    View product details including product name, price, rating, review, product features, etc.

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    Shopping Cart

    Full-featured cart with wish-lists, quotes, calculated taxes, shipping, order view, payment options, confirmation, and email.

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    Account Management

    Order history and account management with default billing and shipping addresses.

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    Internationalization

    Localized currency and multi-lingual support. Support for all 161 currencies and all 64 languages supported by Salesforce

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    Branded Storefronts

    Manage and configure multiple unique storefronts.

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    Analytics

    Built in analytics and reporting functionality that allows you to capture and expose appropriate data to Google Analytics to optimize the information you receive.

CloudCraze Integration

CloudCraze offers easy integrations with multiple payment and shopping cart systems and applications, including:

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Legacy On-Premise VS CloudCraze

Choose a solution with a lower, more flexible total cost of ownership

Legacy On-Premise

CloudCraze

Infrastructure

  • Delayed deployment to buy/build hardware
  • Extensive work to setup OS, database, disaster recovery
  • High upfront cost to build for uncertain future needs
  • Quick setup on trusted Salesforce multi-tenant architecture
  • Leverages care Salesforce capabilities
  • Easily scales for growth

Implementation

  • Time: 12-18 months
  • Custom code heavy
  • Delayed revenue
  • Time: as little as 9 weeks
  • Configuration-first, low code
  • Generate revenue quickly

New Functionally – Delivered by Solution

  • 1-3 updates per year
  • Difficult 3-4+ month upgrade project due to heavy custom code
  • Must pay additional 20+% of license for upgrade and patches
  • 6+ releases per year from Salesforce, CloudCraze
  • Upgrade time automatic or a few days
  • No additional subscription cost for new releases

Customer-Specific Functionality

  • Time/cost intensive
  • Delays functionality
  • Delays functionality benefits
  • Quick, agile configuration, low code
  • Benefits realized quickly

Administration/Support

  • Expensive technical resources for admin and development
  • Business must pace with tech-heavy development
  • Cost-effective, shared skills for CloudCraze & Salesforce admin
  • Easily pivots with business needs

To understand if your system is ready for Community Cloud


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